There is an opportunity for employers to structure plan designs to incorporate incentives with the use of eHealth. This allows for an effective bridge between eHealth tools and health care benefit designs. While many eHealth platforms and tools have been shown to be effective in promoting behavior change, they are limited by low rates of adoption and usage. Through the incentives offered by plan designs, however, use of eHealth tools can be promoted and improved.
eHealth can promote improved consumerism and self-care as well as reduction of risk factors and other health problems, which can help plan designs achieve the critical goal of optimizing health of its members and reducing costs. The synergy of plan designs that promote health and wellness with online tools and programs that make resources for their improvement easily accessible and widely disseminated can help employers move towards a healthier (and therefore more productive) workforce.